Evaluation Question 3

What kind of media institution might distribute your media product and why?

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As well as the link to the US and global market, we thought LionsGate would be fitting due to it's base in the UK which specialises on marketting and release for explicitly the UK audience. It has previously distributed films such as The Hunger Games to the UK market to a great success and we feel as though our film in particular will have more of an appeal and an angle with regards to marketing due to the fact that is was produced in the UK.

Due to the target audience, the film would be less affected by the holiday seasons than a family film which would benefit he most from releasing its film in a time when children and teenagers are out of school and therefore have more of an opportunity to go to watch a film. on the contrary, the audience we would like to entice would be more likely to respond to a film in a cinema when there are less likely to be youths in there with them as it decreases the appeal for adults between 20-30 and therefore we would like to release our film during the term.

The film would possibly be in cinemas, both chain and smaller, for apporximitely 6-8 weeks as we would want to give the opportunity for the target audiene to see the film in their desired type of cinema/their desired setting. This would enable busy adults to come and see the film in the cinema as it is around for a substantial amont of time.

In terms of the UK marketing, the main focus would be on the fact that it is set and produced in the UK with an all-British cast as well as the fact that the topics in the film are gritty and controversual. This is more likely to appeal to the UK audience with a stong sense of their Britsh identity/heritage,, particularly for our target audience of adults.

It would be through a mixture of platforms, both Web 2.8 and more conventional methods such as an advert in order to reach a larger number of people and we would use Web 2.0 in an interactive method, using opinion polls, ect, to keep the audience intregued in the film. This provides a more personal approach and can be used and seen through many different divices such as PCs, smartphones and tablets. However we would also have an advert which would go online to Youtube and to the film website, facebook and twitter as well as on certaintelevision shows after the watershed when adults ar emore likely to be interested in the programmes on television and, for the UL audience and particular those in London, have a poster campaign in undergrounds in he busier parts of London, in particular central.

ThePlatforms
We would want to optimise our opportunity for a profit on the film by distributing it to its target audience on as many platforms as possible. We feel as though a mixture of conventional and non conventional distribution techniques will be useful as the younger bracket of the target audience are likely to use Web 2.0 for watching films and the older bracket of our target audience are more likely to watch a film on a more conventional platform such as the television or on dvd. We would sell the rights to the film to elevision broadcasters and airlines in order to make an easier profit. The fact that we chose LionsGate as our distributor would hopefully secure us multi-national release on numerous platforms:

Cinema


DVD and Blu-Ray


Online Streaming


Television