Evaluation Question 5

5) How did you attract/address your audience?

• The marketing would be more targeted towards the older audience members of ages 20 and above as that is our primary target audience. this would be achieved through advertising on television after the watershed ect.
• We aimed for a film of certificate 15 due to the moderate violence, controversial and sexual themes and swearing. We thought that the themes we used were controversial and gritty: kidnapping and human trafficking. We felt as though we would be able to tackle the gritty subjects within the film whilst sticking to the guidelines for a certificate 15.
• The protagonist is young (in her early twenties) which would make the film more appealing for that age bracket
• Rose is an attractive woman: people, in particular both teenage and adult males, are likely to watch the film for the sex appeal
• The action present in the film would be appealing, particularly to the younger and teenage audiences. Action is one of the most popular genres in the UK currently and by incorporating this into our film, we are more likely to get a response from  broader audience.
• Woman playing lead is strong and independent. Would appeal to feminists
• Older audiences would be interested in the gritty topics as well as the more nice audience/lovers of indie films 

A method of sticking to the certificate 15 guidelines
and still having a sex appeal